14K Amethyst Station Bracelet

Royal Chain

Paul Maroof founded the Royal Chain Group in 1978 and built his family-owned business with his son and daughter working alongside him, maintaining personal involvement in everything the company represents. What started as a basic chain company has grown into a multi-faceted organization with an in-depth selection of gold and sterling silver, a diverse range of basic and fashion jewelry, and some of the strongest coordinated branded programs in the industry. Cuban links, paperclip chains, gold essentials, and fashion pieces built to a standard independent jewelers trust. Royal Chain at Heartland Gold means real gold, real quality, and a family behind every piece.